Electronics for Retail Displays.

Bespoke electronics for retail displays & shop fronts.

Winter and Smith have worked with many clients over the years, to create bespoke electronics for retail displays and exhibitions.  In this increasingly visual world, getting customers through the door is key – so stores have had to amp up their electronics.

We have a strong network of suppliers/customers, that can assist in designing amazing displays and sometimes even interactive exhibits.

Watching the tennis at Regents Street

Electrical, software and mechanical design for moving shop window displays

As a title sponsor of the Queen’s Club Tennis Championships, this client decided to show their support in a unique way in their flagship store in Regent Street.  As a famous supplier of mens clothing, what better way to support the tennis than have the dressed manikins in the store look like they are watching a tennis match?

Winter and smith were commissioned to design the electronics and mechanics for 6 moving manikins heads, that were to be mounted onto bodies in the shop window, repping the new season’s clothing. 

This project included –

Timed product drop for UniQlo

Bespoke electronics for a promotional drop retail display

Fashion Brand Uniqlo wanted to run a promotion in their Oxford Street store in London – the system was to consist of a large display of clear Locked boxes.  The key to the system was that once an hour, a promotion on one particular item would start.  The system needed a large light up display with a countdown showing on it – when the countdown reached zero, a siren would sound and one of the clear boxes would illuminate and unlock – so the customers could gain access to the product.   A different box would open every hour, with a different product in it. 

Our client designed the enclosures and main display, and Winter & Smith were approached to design the electronics.  The entire system was installed into the store over the course of an evening, ready for the promotion

The project Included:

Making a ferris wheel spin for Harrods

Electronics and mechanical design of retail display ferris wheel

Our client had been approached by a major perfume brand to create something unique for a window of Harrods during the Christmas Period.  The display was to be a window sized Ferris wheel in gold, with a bottle of perfume placed in each gondola.  The Ferris wheel needed to turn gently, and was to be illuminated for all shoppers to gaze in awe!

Harrods’ window displays are always the best in town (if you know, you know), so it needed to be perfect.

The Project included:

Designing a shop display for Car HiFi store

Bespoke electronics for Car HiFi retail display

When a car stereo retailer wanted their display to stand out, they turned to Winter & Smith.

We developed a custom electronic system that not only powered and showcased all the stereo equipment but also gave the display a minimalist, professional edge. No visible price tags. No clutter. Just clean design!

To evoke a nostalgic feel, we used vacuum fluorescent displays (VFDs) for user information, subtle and retro, yet totally functional.

Here’s how it worked: All systems stayed powered continuously, but with a simple press of a button, the customer could isolate and listen to a specific head unit through the store’s speaker system. At the same time, the central display would quietly reveal product info, such as specs and pricing, giving the store staff full control without disrupting the aesthetic.

This unique project included:

  • Bespoke control systems for over 120 car stereo head units, speaker systems and bass amplifiers.
  • Electronics schematics and PCB Design
  • High Quality, noiseless power supply capable of powering each rack.
  • 6 Control racks with relay switching system, to direct signals
  • Vacuum fluorescent display control board.
  • Bespoke wiring loom for each car stereo and speaker system.
  • Wiring looms for control buttons.
  • PC software to allow configuration of the display for each stereo, fed from the clients sales system
  • In store installation and commissioning.

In-house PCB development for retail displays

Unlike other companies that outsource their PCB manufacturing, Winter & Smith designs and builds PCBs in-house.

  • Tailored to you – We can create custom PCBs specifically for your needs, ensuring that all components and connections are optimised for integration and long-term performance.

  • Higher quality – By controlling the entire production process, we ensure that every board meets high-quality standards

  • Faster problem solving – If an issue arises, we can quickly modify and produce updated PCBs without waiting for external suppliers, getting your systems back up and running

Click and drag to interact with our 3D CAD PCB board

Past projects